How is public relations shaping globalization efforts and practices in countries that have historically been under Western control?

As “former public relations practitioners with agency and corporate experience who now teach and conduct research in the field,” Patricia Curtin (University of Oregon) and Kenn Gaither (Elon University) explained in their book that “[w]ithin the cultural-economic model, public relations practitioners act as cultural intermediaries, putting representations and identities into circulation to create shared meaning.”

The purpose of their study is to “critically examine how public relations is shaping globalization efforts and practices in countries that have historically been under Western control and to document when and how public relations practices, whether sponsored by government, corporate, not-forprofit, or other organizations, are contributing—or not—to a more just global society.”

Using extended case studies to explore key issues of globalization and then examining the public relations responses to those issues, the book covers discussions spanning an impressive range from geopolitical economies, nation building, and national identity to healthcare, pollution, and agriculture.

Written in a highly accessible manner, Globalization and Public Relations in Postcolonial Nations is an essential book for both public relations practitioners and scholars. It will also be an excellent text for students in international studies and social justice.

This book will be on display in the AEJMC book exhibit. See also the Cambria Press ad in the AEJMC print program. Use coupon code AEJMC916 for a discount (ends on 9/16).

 Browse the book now using the Cambria Press free preview.

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