Category: Mass Communications

How is public relations shaping globalization efforts and practices in countries that have historically been under Western control?

As “former public relations practitioners with agency and corporate experience who now teach and conduct research in the field,” Patricia Curtin (University of Oregon) and Kenn Gaither (Elon University) explained in their book that “[w]ithin the cultural-economic model, public relations practitioners act as cultural intermediaries, putting representations and identities into circulation to create shared meaning.” The purpose of their study is to...

Happy Earth Day! Learn why 350 is the most important number today!

On Earth Day, what else can you do for the environment in addition to skipping meat? You should read this and visit 350.org! “We’re taking the latest science—the climatologists’ assessment, after the great Arctic melt of 2007, that 350 parts per million carbon dioxide is the most we can safely have in the atmosphere—and trying to use a wide variety...

Cambria Press New Book! Battle for Control: The Future of the Internet V by Janna Quitney Anderson and Lee Rainie

Cambria Press New Book! Battle for Control, the fifth book in The Future of the Internet series by Janna Quitney Anderson and Lee Rainie, is a comprehensive compilation of results from eight major research reports released in 2012 by the Pew Research Center and Elon University. Among the trends identified in the preface, Janna Quitney Anderson noted that frighteningly complex...

Cambria Press New Book! Author Interview with Dr. Kathryn Shine on Schoolteachers in the News

Cambria Press is pleased to present the following Q&A session with Dr. Kathryn Shine on her recently published book, Schoolteachers in the News, which she coauthored with Dr. Tom O’Donoghue. Watch the interview with Dr. Kathryn Shine! Question: Why is the coverage of teachers by the media important? Kathryn Shine: Research has shown that news media coverage, particularly newspaper coverage,...

Cambria Press New Book: Q&A for Digital Media in East Asia

Cambria Press is pleased to announce that Digital Media in East Asia: National Innovation and the Transformation of a Region by Carin Holroyd and Kenneth Coates is now available! While many observers understand that East Asian companies and countries have played a significant role in the growth of the digital sector, few understand the scale of the region’s presence in what...

Read the author interview with Professor Barbara M. Miller on her recently published book, Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry

Cambria Press is pleased to announce that Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry by Barbara M. Miller is now available. Below is a transcript of the Q&A session with Professor Miller.  ************************  1. Why did you decide to write this book? Originally from West Virginia, I have long been familiar with the Friends of Coal campaign...

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