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How is public relations shaping globalization efforts and practices in countries that have historically been under Western control?
As “former public relations practitioners with agency and corporate experience who now teach and conduct research in the field,” Patricia Curtin (University of Oregon) and Kenn Gaither (Elon University) explained in their book that “[w]ithin the cultural-economic model, public relations practitioners act as cultural intermediaries, putting representations and identities into circulation to…